What is Fiverr and how does it work?

By admin Mar 29, 2024

Fiverr is an online platform that allows buyers and sellers to connect to contract digital services. It gets its name because all services were priced at $5 when the site launched, although now, freelancers can set their price as they see fit and also offer packages.

Therefore, Fiverr is an online marketplace to hire freelance services from suppliers around the world. Currently, it is the most well-known and popular online marketplace for micro jobs, called Fiverr Gigs.

The idea behind their brand is to streamline the hiring process so that smaller companies can hire freelancers to do the jobs they need, at the same time, sellers have the freedom to sell their services at any time to any company.

In this independent marketplace, you can find services that include graphic design, digital advertising, programming and technology, business, data, writing and translation, video and animation, music and audio, or lifestyle.

These services start at $5 and can go up to thousands, depending on the service.

In this article, we will see how you can use Fiverr to start or grow your business, by finding the jobs you need at a good price and on a solid and reliable platform.

What Fiverr is for the buyer


As a buyer, no matter what you are looking for, there will always be someone specialized in offering that type of service.

75% of Fiverr clients/buyers are small businesses with similar needs, creating websites, logos, content, creative design, e-commerce, business plans, supply chain management, mobile applications, cybersecurity, and much more. Then we will see all the options.

The platform allows you to browse through categories and subcategories to make it easier for us to explore the options.

It also has a keyword search engine and filters that allow us to choose service options, seller details, budget, and delivery time. “We’ll delve deeper into this.”

The platform comes in several languages ​​and currencies that can be chosen from the main menu. In addition, it has an automatic translator for service sheets, which can also be filtered by the language the seller speaks, so putting Fiverr in Spanish is no problem.

Fiverr charges customers a service fee that is added at the time of purchase, where the total amount payable can be reviewed. As of March 2021, administrative fees are 5.5% of the purchase amount. For purchases under $50, an additional $2 fee applies per order.

What is Fiverr for the seller?

Fiverr charges sellers a commission of $1 (for purchases under $20) or 20% (for purchases over $20) of each sale they make. In return, the platform receives a large volume of demand for services.

Why is it so popular?

Fiverr is popular because it’s a place where people know they can commission great work at a good price and sellers see the potential for volume of demand.

Small businesses can outsource jobs they otherwise couldn’t afford, finding freelancers from different sectors who can help them with specific tasks, at the same time, many freelancers can earn extra money on the platform.

How does Fiverr work?

Fiverr works through “concerts”, the buyer pays Fiverr what is stipulated for the service and when the work is completed successfully, the seller receives 80% of the total value of the order.

The site can be used to contract independent services (buyer) or to offer those services (seller).

Before we proceed, let’s clarify the terminology employed on the website.

How to navigate the platform

When entering the platform, you may see a pop-up to register or log in. If you just want to take a look at this moment, you can click outside the pop-up and browse the web. To contract the services that interest you, you will have to register.

Registering is very simple, you just have to create a free account to log in.

In the main menu, you will find the service search engine and the commands to choose the language and currency.

Below this menu, you will find the different category blocks available.

Fiverr for buyers.

As a buyer you can browse through the category pages or use the search tool to find the Gig (service) you are looking for.

Additionally, buyers can post requests describing their requirements, budget, and workflow, to find the best freelancer.

Using the search engine, once you write what you want and press search, for example, “visual merchandising”, all the results for this search appear.

You could also use the site’s top menu bar to search for jobs in categorized submenus. “Digital marketing”, for example, and from there, explore the category, let’s say “social media marketing”, from where you can choose more specific services.

Once the different offers from providers on the specific service appear, you can use filters to find the best gig for your needs.

You will find different filters available to search by category (following the example, t-shirts, brand guides, architecture, and interior design…).

Also, service options (type of platform, sector, the service includes…)

Seller details (level, language spoken, where they live).

Budget (maximum and minimum).

And delivery time (24 hours, 3 days, up to 7 days…).

Sellers are classified by levels, top seller, level 1, level 2, and new seller, according to their monthly performance. Excellent service, high seller satisfaction, and punctual delivery are the criteria for obtaining a higher level.

These are the requirements for each level:

Using the automatic translation available, you will be able to translate the files of each professional that appear in the search and also sort them by relevance, best-selling, or most recent.

Once you find a service of interest, you just have to click on the tab to find out the details of the service, the seller, prices, and reviews from other buyers. From here you can contact the seller to resolve your questions or place the order.

As a general rule, it’s a good idea to contact the seller before ordering, especially if you want something slightly out of the box.

When you are ready to buy, you have to place the order to start processing the work. Complete all the requirements so that the seller can easily consult it and there is no doubt about what you are looking for.

Once you complete all the steps of the order, including sending the requirements you consider appropriate (you can attach files if necessary), the order is sent to the buyer. The seller will receive the amount once the order is satisfactorily completed.

As for the resources you can send, they can be examples of what you want to achieve, such as referring to a competitor, so, in addition to making it clearer what you are looking for, you are providing a basic expectation of quality in the final delivery.

Keep in mind that what may be very clear in your head is not always so obvious to others, divination powers are rare, so sellers need information. Encourage them to contact you to ask questions throughout the concert.

Before the order is completed, the buyer has the option to review the work and potentially request changes based on the terms of the order.

Is Fiverr for you?

As we have seen, Fiverr is mainly used by small companies that need to carry out, with a limited budget, either specific tasks or outsource jobs that they cannot do on their own, it would be expensive to have a dedicated employee or they simply consume very valuable time, that it is smarter to dedicate to other aspects.

Additionally, Fiverr provides the opportunity to test the services of different professionals to find who works best for you, without having to hire and fire different people.

Once you find your favorite professionals, you will return to them again and again to complete your projects.






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